Korean beauty trends are making an impact on your makeup routine

There are two very contrasting makeup trends continuing to dominate the Instagram and YouTube accounts of beauty vloggers and aficionados: One is exaggerated facial contouring; the other is a very minimal, no-makeup makeup look.

But the no-makeup look is gaining in popularity. The growing influence of Korean beauty—from their intensive skincare routines to BB creams and cushion compacts—on Western culture is the culprit for the internet’s fascination with wanting to look like they “woke up like this.” Last year, an article about the growth of Korean beauty on The Cut revealed:

So far, in the first half of 2015, according to the Korea Customs Service, the total export value of Korean beauty products to the U.S. was $52 million, a 60 percent increase from last year. America is the third biggest export market for Korean cosmetics companies, after China and Hong Kong.

See how the world is starting to be obsessed by the Korean beauty look.

Korean beauty trends are making an impact on your makeup routine